Small Business Entrepreneurship

Trade Shows in the Globalizing Knowledge Economy - download pdf or read online

By Harald Bathelt,Francesca Golfetto,Diego Rinallo

ISBN-10: 0199643083

ISBN-13: 9780199643080

This ebook provides a considerably leading edge view on exchange indicates as knowledge-rich locations, the place enterprises study via remark and interplay with different monetary actors, and as enablers, instead of mere results, of globalization. ordinarily obvious as advertising instruments, exchange exhibits are conceptualised as transitority clusters that facilitate the production and diffusion of information throughout geographical distances, even within the age of social media.

The ebook is prepared in 4 elements. half I lays out the conceptual foundations of the knowledge-based point of view, from the early improvement of alternate festivals to modern day occasions. half II analyses particular international advancements, focussing at the trade extravaganza ecologies of Europe, North the US, and the Asia-Pacific quarter. half III investigates changes within the nature of data new release practices throughout overseas hub indicates, exports indicates, and import exhibits in several industries, and
investigates pageant among such occasions. half IV discusses the results of a knowledge-based conceptualisation of alternate shows.

The publication might be of curiosity to students and scholars in financial geography, administration, advertising and marketing, association reports, political technological know-how, and sociology. It additionally has sensible implications for trade extravaganza organisers on tips on how to make their occasions extra aggressive via knowledge-based options; for institutions and towns, on easy methods to use those occasions for collective/place advertising reasons; and for coverage makers, on how one can use alternate exhibits for export promoting and innovation
policies.

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Trade Shows in the Globalizing Knowledge Economy by Harald Bathelt,Francesca Golfetto,Diego Rinallo


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